/* =============================================================
   KLIK — CAMPAIGN PROPOSAL | Design System
   Black + Cream + Gold · Creative-agency pitch × fashion editorial
   Mobile-first · RTL · Noto Kufi Arabic
   ============================================================= */

/* ---------- TOKENS ---------- */
:root {
  --ink: #0b0b0c;
  --ink-2: #131315;
  --ink-3: #1b1b1f;
  --cream: #f4efe4;
  --cream-dim: #cfc8ba;
  --muted: #8d877c;
  --gold: #d9a54a;
  --gold-bright: #f0c46a;
  --gold-deep: #b07f2c;
  --hot: #e5533b;
  --line: rgba(244,239,228,0.12);
  --line-strong: rgba(244,239,228,0.24);

  --maxw: 1280px;
  --gutter: clamp(18px, 5vw, 64px);
  --radius: 4px;
  --ease: cubic-bezier(0.22,1,0.36,1);

  --f-display: clamp(2.9rem, 12vw, 8.5rem);
  --f-h1: clamp(2.1rem, 7.5vw, 4.6rem);
  --f-h2: clamp(1.7rem, 5.2vw, 3.2rem);
  --f-h3: clamp(1.25rem, 3.4vw, 1.85rem);
  --f-body: clamp(1rem, 2.5vw, 1.14rem);
  --f-small: clamp(0.82rem, 2.1vw, 0.94rem);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 76px; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; transition-duration: .001ms !important; }
}
body {
  font-family: "Noto Kufi Arabic", "Segoe UI", system-ui, sans-serif;
  background: var(--ink); color: var(--cream); line-height: 1.65;
  overflow-x: hidden; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; color: inherit; }
:focus-visible { outline: 2px solid var(--gold-bright); outline-offset: 3px; border-radius: 2px; }
.en { font-family: "Archivo","Arial Narrow","Segoe UI",sans-serif; letter-spacing: .02em; }

.wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
section { position: relative; }
.section-pad { padding-block: clamp(66px, 12vw, 150px); }

/* ---------- PROGRESS ---------- */
.progress {
  position: fixed; inset-block-start: 0; inset-inline: 0; height: 3px; z-index: 80;
  background: var(--gold); transform: scaleX(0); transform-origin: right; /* RTL */
  transition: transform .1s linear;
}

/* ---------- EYEBROW / HEAD ---------- */
.eyebrow {
  font-size: var(--f-small); letter-spacing: .24em; color: var(--gold);
  font-weight: 700; text-transform: uppercase;
  display: inline-flex; align-items: center; gap: 12px;
}
.eyebrow::before { content: ""; width: 32px; height: 1px; background: var(--gold); display: inline-block; }
.head { margin-bottom: clamp(34px, 6vw, 64px); max-width: 820px; }
.head .eyebrow { margin-bottom: 16px; }
.head h2 { font-size: var(--f-h2); font-weight: 800; line-height: 1.08; letter-spacing: -.01em; }
.head p { color: var(--cream-dim); margin-top: 16px; font-size: var(--f-body); max-width: 62ch; }

/* ---------- BUTTONS ---------- */
.btn {
  --bg: var(--cream); --fg: var(--ink);
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  background: var(--bg); color: var(--fg); font-weight: 800; font-size: var(--f-small);
  padding: 15px 28px; border-radius: 100px; line-height: 1; min-height: 52px;
  transition: transform .35s var(--ease), background .3s, box-shadow .35s; will-change: transform;
}
.btn:hover { transform: translateY(-3px); }
.btn--gold { --bg: var(--gold); --fg: var(--ink); box-shadow: 0 10px 34px -12px var(--gold); }
.btn--gold:hover { --bg: var(--gold-bright); }
.btn--ghost { --bg: transparent; --fg: var(--cream); border: 1px solid var(--line-strong); }
.btn--ghost:hover { --bg: rgba(244,239,228,.06); border-color: var(--cream); }
.btn--sm { padding: 12px 20px; min-height: 46px; font-size: .82rem; }
.btn--block { width: 100%; }

/* ---------- NAV ---------- */
.nav { position: fixed; inset-block-start: 0; inset-inline: 0; z-index: 60; transition: background .4s var(--ease), border-color .4s; border-bottom: 1px solid transparent; }
.nav.scrolled { background: rgba(11,11,12,.82); backdrop-filter: blur(14px) saturate(1.2); -webkit-backdrop-filter: blur(14px) saturate(1.2); border-bottom-color: var(--line); }
.nav__inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-block: 13px; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.nav__logo img { height: 38px; width: auto; }
.nav__links { display: none; align-items: center; gap: 26px; }
.nav__links a { font-size: .95rem; font-weight: 600; color: var(--cream-dim); position: relative; padding-block: 4px; transition: color .25s; }
.nav__links a::after { content: ""; position: absolute; inset-block-end: -2px; inset-inline-start: 0; width: 0; height: 2px; background: var(--gold); transition: width .3s var(--ease); }
.nav__links a:hover { color: var(--cream); } .nav__links a:hover::after { width: 100%; }
.nav__cta { display: none; }
.nav__burger { display: inline-flex; flex-direction: column; gap: 5px; padding: 10px; margin-inline-end: -10px; }
.nav__burger span { width: 24px; height: 2px; background: var(--cream); transition: .3s var(--ease); }
.nav.open .nav__burger span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav.open .nav__burger span:nth-child(2) { opacity: 0; }
.nav.open .nav__burger span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
.nav__drawer { position: fixed; inset: 0; z-index: 55; background: var(--ink); padding: 96px var(--gutter) 40px; display: flex; flex-direction: column; gap: 6px; transform: translateX(-100%); transition: transform .5s var(--ease); visibility: hidden; }
.nav__drawer.open { transform: translateX(0); visibility: visible; }
.nav__drawer a:not(.btn) { font-size: 1.7rem; font-weight: 800; padding-block: 14px; border-bottom: 1px solid var(--line); }
.nav__drawer .btn { margin-top: 24px; }

/* ---------- COVER ---------- */
.cover { position: relative; min-height: 100svh; display: flex; align-items: center; overflow: hidden; padding-block: 110px 60px; }
.cover__bg { position: absolute; inset: 0; z-index: 0; }
.cover__bg img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 55%; transform: scale(1.08); animation: zoomOut 16s var(--ease) forwards; }
@keyframes zoomOut { to { transform: scale(1); } }
.cover__bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, var(--ink) 6%, rgba(11,11,12,.55) 55%, rgba(11,11,12,.78) 100%), linear-gradient(to right, rgba(11,11,12,.55), rgba(11,11,12,.15) 70%); }
.hero__grain { position: absolute; inset: 0; z-index: 1; opacity: .22; pointer-events: none; mix-blend-mode: overlay; }
.cover__inner { position: relative; z-index: 2; }
.cover__logo { height: clamp(56px, 12vw, 84px); width: auto; margin-bottom: 26px; }
.cover__badge { display: inline-block; font-size: var(--f-small); letter-spacing: .18em; font-weight: 700; color: var(--ink); background: var(--gold); padding: 7px 14px; border-radius: 100px; margin-bottom: 22px; }
.cover__title { font-size: var(--f-display); font-weight: 800; line-height: 1.05; letter-spacing: -.01em; }
.cover__hook { font-size: var(--f-h2); font-weight: 800; margin-top: 10px; }
.cover__hook span { color: var(--gold); }
.cover__sub { margin-top: 18px; font-size: var(--f-small); letter-spacing: .22em; color: var(--cream-dim); }
.cover__cta { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.cover__scroll { position: absolute; inset-block-end: 22px; inset-inline-end: var(--gutter); z-index: 2; font-size: .7rem; letter-spacing: .24em; color: var(--muted); writing-mode: vertical-rl; }

/* ---------- MARQUEE ---------- */
.marquee { background: var(--gold); color: var(--ink); padding-block: 12px; overflow: hidden; border-block: 1px solid var(--gold-deep); }
.marquee__track { display: inline-flex; gap: 32px; white-space: nowrap; will-change: transform; animation: scrollX 28s linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee__track span { font-weight: 800; font-size: .92rem; letter-spacing: .05em; display: inline-flex; align-items: center; gap: 32px; }
.marquee__track span::after { content: "✦"; color: var(--gold-deep); }
@keyframes scrollX { to { transform: translateX(50%); } }

/* ---------- THE PROBLEM ---------- */
.approach { display: flex; flex-direction: column; gap: 14px; margin-bottom: clamp(40px, 7vw, 64px); }
.approach__row { border: 1px solid var(--line); border-radius: var(--radius); padding: 20px 22px; display: flex; flex-direction: column; gap: 14px; background: var(--ink-2); }
.approach__row--new { border-color: rgba(217,165,74,.4); background: linear-gradient(160deg, var(--ink-3), var(--ink-2)); }
.approach__label { font-size: var(--f-small); font-weight: 800; color: var(--muted); }
.approach__row--new .approach__label { color: var(--gold); }
.approach__steps { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; }
.approach__steps span { font-size: var(--f-small); font-weight: 700; color: var(--cream-dim); background: var(--ink); border: 1px solid var(--line); padding: 8px 14px; border-radius: 100px; }
.approach__row--old .approach__steps span:not(:last-child)::after { content: "›"; margin-inline-start: 10px; color: var(--muted); }
.approach__steps .hot { background: var(--gold); color: var(--ink); border-color: var(--gold); font-size: 1rem; letter-spacing: .04em; }

.ratio { display: grid; gap: 12px; }
.ratio__bar { position: relative; display: grid; grid-template-columns: auto 1fr; grid-template-areas: "pct en" "pct ar" "track track"; gap: 2px 18px; align-items: center; border: 1px solid var(--line); border-radius: var(--radius); padding: 20px 22px; background: var(--ink-2); overflow: hidden; }
.ratio__pct { grid-area: pct; font-size: clamp(2.6rem, 9vw, 4rem); font-weight: 800; line-height: 1; }
.ratio__pct i { font-size: .45em; color: var(--gold); }
.ratio__en { grid-area: en; font-size: .8rem; letter-spacing: .2em; color: var(--gold); font-weight: 700; align-self: end; }
.ratio__ar { grid-area: ar; font-size: 1.05rem; font-weight: 700; align-self: start; }
.ratio__track { grid-area: track; height: 5px; background: var(--line); border-radius: 100px; margin-top: 14px; overflow: hidden; }
.ratio__track b { display: block; height: 100%; width: 0; background: var(--gold); border-radius: 100px; transition: width 1.1s var(--ease) .1s; }
.ratio__bar.in .ratio__track b { width: var(--w); }
.ratio__cap { color: var(--muted); font-size: var(--f-small); margin-top: 16px; }

/* ---------- MESSAGE ---------- */
.msg { display: grid; gap: 12px; }
.msg__row { display: grid; grid-template-columns: 1fr; gap: 4px; border: 1px solid var(--line); border-inline-start: 3px solid var(--gold); border-radius: var(--radius); padding: 22px 24px; background: var(--ink-2); transition: .4s var(--ease); }
.msg__row:hover { background: var(--ink-3); transform: translateX(-4px); }
.msg__tier { font-size: .72rem; letter-spacing: .2em; color: var(--gold); font-weight: 700; }
.msg__ar { font-size: var(--f-h3); font-weight: 800; }
.msg__note { color: var(--muted); font-size: var(--f-small); }

/* ---------- CREATIVE DIRECTION ---------- */
.cd__grid { display: grid; gap: 16px; grid-template-columns: 1fr 1fr; grid-auto-rows: 1fr; }
.cd__shot { border-radius: var(--radius); overflow: hidden; background: var(--ink-2); aspect-ratio: 3/4; }
.cd__shot--tall { grid-column: 1 / -1; aspect-ratio: 16/10; }
.cd__shot img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.cd__shot:hover img { transform: scale(1.05); }
.cd__panel { grid-column: 1 / -1; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 24px; background: var(--ink-2); }
.cd__panel h3 { font-size: var(--f-h3); font-weight: 800; margin-bottom: 18px; }
.swatches { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 20px; }
.sw { display: inline-flex; flex-direction: column; font-weight: 700; font-size: .9rem; padding: 12px 16px; border-radius: var(--radius); border: 1px solid var(--line); gap: 2px; }
.sw i { font-size: .68rem; opacity: .7; font-style: normal; font-family: "Archivo",sans-serif; letter-spacing: .08em; }
.sw--ink { background: #000; color: var(--cream); }
.sw--cream { background: var(--cream); color: var(--ink); }
.sw--gold { background: var(--gold); color: var(--ink); }
.cd__list { list-style: none; display: grid; gap: 10px; }
.cd__list li { position: relative; padding-inline-start: 20px; color: var(--cream-dim); font-weight: 600; }
.cd__list li::before { content: ""; position: absolute; inset-inline-start: 0; inset-block-start: .7em; width: 7px; height: 7px; background: var(--gold); border-radius: 50%; }

/* ---------- CONTENT PRINCIPLE ---------- */
.principle__q { color: var(--gold) !important; font-size: var(--f-h3) !important; font-weight: 800; max-width: none !important; }
.principle { display: grid; gap: 16px; }
.pr { display: grid; grid-template-columns: 1fr auto 1fr; align-items: stretch; gap: 12px; }
.pr__wrong, .pr__right { border: 1px solid var(--line); border-radius: var(--radius); padding: 20px; display: flex; flex-direction: column; gap: 8px; justify-content: center; background: var(--ink-2); }
.pr__wrong { opacity: .62; }
.pr__right { border-color: rgba(217,165,74,.4); background: linear-gradient(160deg, var(--ink-3), var(--ink-2)); }
.pr__tag { font-size: .72rem; font-weight: 800; letter-spacing: .06em; }
.pr__wrong .pr__tag { color: var(--muted); }
.pr__right .pr__tag { color: var(--gold); }
.pr__txt { font-size: clamp(1.05rem, 3.4vw, 1.5rem); font-weight: 800; line-height: 1.2; }
.pr__wrong .pr__txt { text-decoration: line-through; text-decoration-color: var(--muted); }
.pr__sub { font-size: var(--f-small); color: var(--cream-dim); }
.pr__arrow { display: flex; align-items: center; color: var(--gold); font-size: 1.4rem; font-weight: 800; }

/* ---------- WEEK 1 ---------- */
.week__list { display: flex; flex-direction: column; gap: clamp(20px, 4vw, 34px); }
.wk { display: grid; grid-template-columns: 1fr; gap: 0; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; background: var(--ink-2); }
.wk__media { position: relative; aspect-ratio: 16/11; background: var(--ink); }
.wk__media img { width: 100%; height: 100%; object-fit: cover; }
.wk__media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(11,11,12,.5), transparent 45%); }
.wk__format { position: absolute; inset-block-start: 14px; inset-inline-start: 14px; font-size: .68rem; font-weight: 800; letter-spacing: .14em; background: var(--ink); color: var(--gold); border: 1px solid var(--gold); padding: 6px 12px; border-radius: 100px; }
.wk__body { padding: 24px clamp(20px,4vw,32px) 28px; }
.wk__head { display: flex; flex-wrap: wrap; align-items: baseline; gap: 8px 16px; margin-bottom: 14px; }
.wk__day { font-size: .78rem; letter-spacing: .2em; color: var(--muted); font-weight: 800; }
.wk__title { font-size: var(--f-h3); font-weight: 800; display: flex; flex-direction: column; }
.wk__title .en { font-size: .78rem; letter-spacing: .16em; color: var(--gold); margin-bottom: 4px; }
.wk__concept { color: var(--cream-dim); font-size: var(--f-body); }
.wk__ad { margin-top: 16px; padding-top: 16px; border-top: 1px solid var(--line); font-size: var(--f-small); color: var(--cream-dim); display: flex; gap: 10px; align-items: flex-start; }
.wk__ad .en { flex-shrink: 0; font-size: .66rem; font-weight: 800; letter-spacing: .12em; color: var(--ink); background: var(--gold); padding: 4px 8px; border-radius: 4px; margin-top: 2px; }

/* ---------- CREATIVE EXAMPLES (phones) ---------- */
.ce__rail { display: flex; gap: 18px; overflow-x: auto; padding-block: 6px 22px; margin-inline: calc(var(--gutter) * -1); padding-inline: var(--gutter); scroll-snap-type: x mandatory; -webkit-overflow-scrolling: touch; }
.ce__rail::-webkit-scrollbar { height: 4px; }
.ce__rail::-webkit-scrollbar-thumb { background: var(--line-strong); border-radius: 100px; }
.phone { position: relative; flex: 0 0 auto; scroll-snap-align: start; border-radius: 22px; overflow: hidden; border: 2px solid var(--line-strong); background: var(--ink); box-shadow: 0 24px 50px -24px rgba(0,0,0,.8); }
.phone--reel { width: min(66vw, 260px); aspect-ratio: 9/16; }
.phone--post { width: min(66vw, 260px); aspect-ratio: 4/5; align-self: center; }
.phone img { width: 100%; height: 100%; object-fit: cover; }
.phone::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(11,11,12,.85), transparent 45%, rgba(11,11,12,.35)); }
.phone__notch { position: absolute; inset-block-start: 10px; inset-inline: 0; margin-inline: auto; width: 78px; height: 6px; border-radius: 100px; background: rgba(0,0,0,.55); z-index: 3; }
.phone__label { position: absolute; inset-block-start: 14px; inset-inline-end: 14px; z-index: 3; font-size: .6rem; font-weight: 800; letter-spacing: .1em; color: var(--ink); background: var(--gold); padding: 5px 9px; border-radius: 100px; }
.phone__cap { position: absolute; inset-block-end: 18px; inset-inline: 18px; z-index: 3; display: flex; flex-direction: column; gap: 6px; }
.phone__top { font-size: clamp(1.3rem, 5vw, 1.7rem); font-weight: 800; line-height: 1.1; }
.phone__bottom { font-size: var(--f-small); font-weight: 700; color: var(--gold); }

/* ---------- PAID MEDIA ---------- */
.ads__grid { display: grid; gap: 16px; grid-template-columns: 1fr; margin-bottom: clamp(40px, 7vw, 64px); }
.adset { border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 24px; background: var(--ink-2); }
.adset__top { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.adset__tag { font-size: .72rem; letter-spacing: .18em; color: var(--gold); font-weight: 800; }
.adset__goal { font-size: .66rem; font-weight: 800; letter-spacing: .1em; color: var(--ink); background: var(--gold); padding: 5px 10px; border-radius: 100px; }
.adset__en { font-size: var(--f-h3); font-weight: 800; margin-top: 14px; }
.adset__ar { color: var(--cream-dim); font-weight: 700; }
.adset__dl { margin-top: 18px; display: grid; gap: 4px; }
.adset__dl dt { font-size: .72rem; font-weight: 800; letter-spacing: .1em; color: var(--gold); margin-top: 12px; }
.adset__dl dd { color: var(--cream-dim); font-size: var(--f-small); }

.funnel { border: 1px solid var(--line); border-radius: var(--radius); padding: 28px 24px; background: linear-gradient(160deg, var(--ink-3), var(--ink-2)); }
.funnel__h { font-size: var(--f-h3); font-weight: 800; margin-bottom: 22px; text-align: center; }
.funnel__row { display: flex; flex-direction: column; align-items: center; gap: 8px; }
.funnel__step { display: flex; flex-direction: column; align-items: center; gap: 2px; background: var(--ink); border: 1px solid var(--line-strong); border-radius: 100px; padding: 12px 26px; min-width: 200px; text-align: center; }
.funnel__step b { font-size: 1rem; letter-spacing: .06em; }
.funnel__step i { font-style: normal; font-size: .8rem; color: var(--cream-dim); }
.funnel__step:last-of-type { background: var(--gold); color: var(--ink); border-color: var(--gold); }
.funnel__step:last-of-type i { color: var(--gold-deep); }
.funnel__arw { color: var(--gold); font-weight: 800; }

/* ---------- CONTENT FLOW ---------- */
.flow { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 10px; margin-bottom: 24px; }
.flow__node { display: flex; flex-direction: column; align-items: center; gap: 2px; border: 1px solid var(--line-strong); border-radius: var(--radius); padding: 16px 22px; background: var(--ink-2); flex: 1 1 130px; max-width: 200px; }
.flow__node b { font-size: 1.05rem; letter-spacing: .05em; }
.flow__node i { font-style: normal; font-size: .8rem; color: var(--cream-dim); }
.flow__node:last-of-type { background: var(--gold); color: var(--ink); border-color: var(--gold); }
.flow__node:last-of-type i { color: var(--gold-deep); }
.flow__arw { color: var(--gold); font-weight: 800; font-size: 1.2rem; }
.flow-ex { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 8px; border-top: 1px solid var(--line); padding-top: 24px; color: var(--cream-dim); font-size: var(--f-small); font-weight: 600; }
.flow-ex span { background: var(--ink-2); border: 1px solid var(--line); padding: 8px 14px; border-radius: 100px; }
.flow-ex i { color: var(--gold); font-style: normal; font-weight: 800; }

/* ---------- JOURNEY ---------- */
.journey__list { list-style: none; display: grid; gap: 12px; grid-template-columns: 1fr; counter-reset: none; }
.jn { display: flex; align-items: center; gap: 18px; border: 1px solid var(--line); border-radius: var(--radius); padding: 18px 22px; background: var(--ink-2); transition: .4s var(--ease); }
.jn:hover { border-color: var(--gold); transform: translateX(-4px); }
.jn__n { font-size: clamp(1.6rem, 6vw, 2.2rem); font-weight: 800; color: transparent; -webkit-text-stroke: 1.5px var(--gold); flex-shrink: 0; min-width: 52px; }
.jn__ar { font-size: var(--f-h3); font-weight: 700; }

/* ---------- WHY ---------- */
.why { display: grid; gap: 14px; grid-template-columns: 1fr; }
.wy { border: 1px solid var(--line); border-radius: var(--radius); padding: 24px 22px; background: var(--ink-2); position: relative; overflow: hidden; transition: .4s var(--ease); }
.wy::before { content: ""; position: absolute; inset-block-start: 0; inset-inline-start: 0; width: 100%; height: 3px; background: var(--line-strong); transition: background .4s; }
.wy:hover { transform: translateY(-5px); border-color: var(--line-strong); }
.wy:hover::before { background: var(--gold); }
.wy__en { font-size: .78rem; letter-spacing: .18em; color: var(--gold); font-weight: 700; }
.wy__ar { display: block; font-size: var(--f-h3); font-weight: 800; margin-top: 6px; }
.wy__note { color: var(--cream-dim); font-size: var(--f-small); margin-top: 8px; }

/* ---------- ARC ---------- */
.arc__row { display: flex; flex-direction: column; gap: 10px; }
.ph { border: 1px solid var(--line); border-radius: var(--radius); padding: 24px 24px; background: var(--ink-2); display: grid; gap: 4px; transition: .4s var(--ease); }
.ph:nth-child(7) { /* last real phase index varies; style via last-of-type below */ }
.ph:last-of-type { background: var(--gold); color: var(--ink); border-color: var(--gold); }
.ph__num { font-size: .74rem; letter-spacing: .18em; color: var(--gold); font-weight: 800; }
.ph:last-of-type .ph__num { color: var(--gold-deep); }
.ph__ar { font-size: var(--f-h3); font-weight: 800; }
.ph__note { color: var(--cream-dim); font-size: var(--f-small); }
.ph:last-of-type .ph__note { color: rgba(11,11,12,.7); }
.ph__arw { display: none; color: var(--gold); font-weight: 800; text-align: center; }

/* ---------- BIG IDEA ---------- */
.idea { position: relative; min-height: 94svh; display: flex; align-items: center; overflow: hidden; }
.idea__bg { position: absolute; inset: 0; z-index: 0; }
.idea__bg img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; filter: grayscale(.15) contrast(1.05); }
.idea__bg::after { content: ""; position: absolute; inset: 0; background: radial-gradient(120% 90% at 70% 42%, rgba(11,11,12,.2), var(--ink) 80%), linear-gradient(to bottom, rgba(11,11,12,.6), rgba(11,11,12,.4)); }
.idea__inner { position: relative; z-index: 2; padding-block: clamp(70px,12vw,120px); }
.idea__stack { display: flex; flex-direction: column; gap: 4px; margin-top: 22px; }
.idea__l1 { font-size: var(--f-h1); font-weight: 800; line-height: 1.12; }
.idea__l2 { font-size: var(--f-display); font-weight: 800; color: var(--gold); line-height: 1.12; }
.idea__l3 { font-size: var(--f-h2); font-weight: 800; line-height: 1.12; margin-top: 6px; }
.idea__body { margin-top: 24px; max-width: 48ch; font-size: var(--f-body); color: var(--cream-dim); }
.idea__body b { color: var(--cream); }
.idea__feel { margin-top: 18px; max-width: 46ch; font-size: var(--f-h3); font-weight: 700; border-inline-start: 3px solid var(--gold); padding-inline-start: 16px; }

/* ---------- DIFFERENTIATOR ---------- */
.diff { background: linear-gradient(160deg, var(--ink-2), var(--ink)); border-block: 1px solid var(--line); }
.diff__inner { text-align: center; max-width: 900px; }
.diff__h { font-size: var(--f-display); font-weight: 800; line-height: 1.02; letter-spacing: -.02em; }
.diff__p { margin-top: 24px; font-size: var(--f-h3); font-weight: 600; color: var(--cream-dim); }
.diff__p b { color: var(--gold); }

/* ---------- FINAL ---------- */
.final2 { position: relative; min-height: 100svh; display: flex; align-items: center; overflow: hidden; text-align: center; }
.final2__bg { position: absolute; inset: 0; z-index: 0; }
.final2__bg img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 28%; filter: brightness(.42); }
.final2__bg::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, var(--ink), rgba(11,11,12,.5)); }
.final2__inner { position: relative; z-index: 2; padding-block: 120px; display: flex; flex-direction: column; align-items: center; }
.final2__logo { height: clamp(46px, 10vw, 60px); width: auto; margin-bottom: 30px; }
.final2__stack { display: flex; flex-direction: column; gap: 4px; }
.final2__l1 { font-size: var(--f-h1); font-weight: 800; line-height: 1.12; }
.final2__l2 { font-size: var(--f-display); font-weight: 800; color: var(--gold); line-height: 1.1; }
.final2__campaign { font-size: var(--f-h3); font-weight: 800; margin-top: 18px; }
.final2__campaign .en { color: var(--gold); display: block; font-size: .8em; margin-top: 4px; }
.final2__line { margin-top: 22px; max-width: 44ch; font-size: var(--f-body); color: var(--cream-dim); }
.final2 .btn { margin-top: 30px; }

/* ---------- FOOTER ---------- */
.footer { border-top: 1px solid var(--line); padding-block: clamp(48px,8vw,80px) 30px; }
.footer__top { display: grid; gap: 32px; grid-template-columns: 1fr; }
.footer__top--proposal { grid-template-columns: 1fr; }
.footer__brand img { height: 44px; width: auto; }
.footer__brand p { color: var(--cream-dim); margin-top: 14px; font-weight: 700; }
.footer__col h4 { font-size: .76rem; letter-spacing: .2em; color: var(--gold); text-transform: uppercase; margin-bottom: 14px; }
.footer__col a, .footer__col span { display: block; color: var(--cream-dim); padding-block: 6px; transition: color .25s; }
.footer__col a:hover { color: var(--cream); }
.footer__bottom { display: flex; flex-wrap: wrap; gap: 12px; justify-content: space-between; border-top: 1px solid var(--line); margin-top: 40px; padding-top: 24px; color: var(--muted); font-size: var(--f-small); }

/* ---------- REVEAL ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal[data-d="1"] { transition-delay: .08s; }
.reveal[data-d="2"] { transition-delay: .16s; }
.reveal[data-d="3"] { transition-delay: .24s; }

/* ---------- RESPONSIVE ---------- */
@media (min-width: 600px) {
  .why { grid-template-columns: repeat(2,1fr); }
  .cd__grid { grid-template-columns: repeat(3,1fr); }
  .cd__shot--tall { grid-column: 1 / -1; }
  .cd__panel { grid-column: 1 / -1; }
}

@media (min-width: 860px) {
  .nav__links { display: flex; }
  .nav__cta { display: inline-flex; }
  .nav__burger { display: none; }

  .cover { align-items: center; }
  .cover__inner { max-width: 66%; }

  .msg { grid-template-columns: repeat(2,1fr); }
  .why { grid-template-columns: repeat(3,1fr); }
  .ads__grid { grid-template-columns: repeat(2,1fr); }

  .funnel__row { flex-direction: row; flex-wrap: wrap; justify-content: center; }
  .funnel__arw { transform: rotate(-90deg); }

  .wk { grid-template-columns: 1.05fr 0.95fr; }
  .wk--rev .wk__media { order: 2; }
  .wk__media { aspect-ratio: auto; }

  .journey__list { grid-template-columns: repeat(2,1fr); }

  .arc__row { flex-direction: row; align-items: stretch; }
  .arc__row .ph { flex: 1; }
  .ph__arw { display: flex; align-items: center; }

  .cd__grid { grid-template-columns: 1.4fr 1fr 1fr; grid-auto-rows: minmax(0,1fr); }
  .cd__shot--tall { grid-column: 1; grid-row: 1 / 3; aspect-ratio: auto; }
  .cd__panel { grid-column: 2 / 4; grid-row: 1; }

  .footer__top--proposal { grid-template-columns: 1.6fr 1fr 1fr; }
}

@media (min-width: 1024px) {
  .idea__inner { max-width: 60%; }
  .pr__txt { font-size: 1.5rem; }
}